Winning design will be produced as a keepsake for runners in Aug. 5 road race in Cape Elizabeth
CAPE ELIZABETH, Maine (January 31, 2017) – The TD Beach to Beacon has collaborated with Maine College of Art on the design of a commemorative poster for the special 20th running of the iconic 10K road race on Aug. 5 in Cape Elizabeth, Maine.
Each registered runner this year will receive a poster as a keepsake from the classic American summer road race founded by Olympic gold medalist and Maine native Joan Benoit Samuelson.
The winning design was created by MECA student Kirk Simpson of York, Maine. He was one of nine students tasked with coming up with original ideas for the commemorative poster. Simpson’s design was inspired by the diversity of spectators as they watched runners traverse the course to the Portland Head Light, the famed lighthouse near the finish line.
The project was led by Drew Hodges, a faculty member at Maine College of Art for the class named Emotional Branding. More than 20 designs were presented to a committee of race officials, who selected the winner.
The TD Beach to Beacon made a $2,500 contribution in recognition of the student’s work. The funds will be used to support the professional development of students: each student received a one-year membership to AIGA, the professional association for graphic design, plus all their printing costs were covered while the remaining funds will be directed to take advantage of off-campus opportunities, Hodges said.
“The real-world experience of working with Joan and the team at TD Beach to Beacon was such a joy for the students as it had everything they love – challenge, community, diversity and good design,” said Hodges, Adjunct Faculty, Graphic Design. “TD Beach to Beacon supported our students at MECA emotionally and practically – we could not have asked for more.”
Samuelson said each of the student designers presented stellar work, making the task of selecting a winner difficult. Each of the designs will be on display over race weekend.
“These students in Drew’s class were so inspiring to us all in the way they embraced this project in such a professional and artistic manner,” she said. “MECA should be proud of their efforts as I know we were. Bravo to Kirk and to the rest of his classmates.”
As part of their design process, the students were required to meet with members of the TD Beach to Beacon’s 20th Committee to “interview the client.” They asked about the race, its history and meaning, and the people behind it. Of the 20 designs submitted, 12 made it through the first round of judging. A few of the finalists then made some minor tweaks and submitted for a final review before Simpson’s design was selected as the winner.
Hodges is the founder of SpotCo, an advertising agency in New York. He is author of On Broadway: From Rent to Revolution which was published last spring by Rizzoli. His agency created the branding for many musicals, including Rent and Hamilton. Hodges recently relocated to Portland and Emotional Branding was his first class at MECA.
Samuelson also credited Marji Adams and Candace Karu, two long-time supporters of and participants in the TD Beach to Beacon, for approaching MECA last summer with the idea of a poster design contest as part of the 20th running celebration.
“Marji and Candace really made this happen, and we salute them as well,” Samuelson added.
This year marks the special 20th running of the iconic TD Beach to Beacon, which draws runners from throughout the region and the world to picturesque Cape Elizabeth. The race begins near the Crescent Beach entrance on Route 77, winds along tree-lined streets and past ocean vistas, and ends in Fort Williams Park at the historic Portland Head Light, the most photographed lighthouse in the world.
Samuelson, a worldwide running icon who won the first Olympic women’s marathon in 1984, grew up in Cape Elizabeth training on many of the same roads. In 2016, 6,336 runners from 15 countries, 43 states and more than 265 Maine cities and towns finished the winding, rolling, often breathtaking 6.2-mile coastal course. Thousands of spectators cheered runners along the route and at the finish, and more than 800 volunteers helped ensure a smooth operation. The race debuted in 1998 with 2,408 runners crossing the finish line.
The TD Beach to Beacon 10K is directed by Dave McGillivray of DMSE Sports (www.dmsesports.com), who also directs the B.A.A Boston Marathon and is regarded as one of the best in the business.
Let’s Go!, a nationally recognized childhood obesity prevention program based in Portland, was recently selected as the 2017 race beneficiary. The TD Charitable Foundation, the charitable giving arm of TD Bank (www.TDBank.com), will provide a $30,000 donation to Let’s Go!, which will also benefit from fundraising activities and increased awareness through its association with one of Maine’s premiere sporting events.
About Maine College of Art
Founded in 1882, Maine College of Art offers a Bachelor of Fine Arts, a Master of Fine Arts in Studio Art, a Master of Arts in Teaching, as well as Continuing Studies for adults and youths, including a Pre-College intensive for high school students. To learn more, visit www.meca.edu.
About the TD Charitable Foundation
The TD Charitable Foundation is the charitable giving arm of TD Bank, America’s Most Convenient Bank®, one of the 10 largest commercial banking organizations in the United States. The Foundation’s mission is to support individuals, families and businesses in the communities that TD Bank serves. The Foundation has made more than $167.3 million in charitable donations since its inception in 2002, primarily in the areas of affordable housing, financial literacy and education, and the environment. More information on the TD Charitable Foundation, including an online grant application, is available at www.TDBank.com.
About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
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